A little bit about our family business: My father started Princess Jewelers over 45 years ago in Downtown Los Angeles. When my father started Princess Jewelers, he had hoped to always have a princess of his own. well he ended up with a prince instead! That has not stopped him from being one of the best and honest jewelers in the business. 4 years ago. my wife and i had a baby girl and my father's princess wish had finally come true.